How do independent and used-car dealers get more customers online?

Should I always show prices online?

Yes — showing prices online builds the trust that gets buyers to your lot, since 88% of car buyers research online before visiting. Today's buyers expect transparency, and a listing with no price often gets skipped in favor of one that's upfront. Clear pricing pre-qualifies your leads too: the people who call or come in already accept the ballpark, so you spend less time on tire-kickers and more time closing. Hiding the price to "get them to call" mostly loses buyers to dealers who don't.

Is Facebook Marketplace enough, or do I need a website?

Marketplace alone isn't enough — you need a real website, because Marketplace is a rented channel you don't control and can't be recommended by Google or AI. A website with your full inventory, financing options, and trade-in tool lets buyers browse, get pre-qualified, and reach out on a platform you own. Marketplace can feed you leads, but it points buyers away from you and charges you every month. Your own site converts where Marketplace can't and builds the search and AI presence a listing never will.

How do buyers find my lot on Google and AI?

Buyers find your lot through a complete Google Business Profile and a website that Google and AI assistants can read and trust. Set your primary category to "Used Car Dealer," fill in every field, add real photos, and keep your name/address/phone consistent everywhere. Then your website — with inventory, financing, trade-in, and reviews — gives Google content to rank and AI a source to cite when a buyer asks for a trustworthy dealer nearby. That combination is your edge over a no-haggle chain, and we'll build a free preview so you can see it first.